Social Media Strategy That Actually Works

Social Media Strategy That Actually Works, webprobie


So many people or businesses out there now are claiming that they can get your social media booming with 100,000 followers in a week, and bullshit like that is just bullshit because in my opinion, it is fake and those 100k followers are barely interested in what you’re selling.


When marketing my services to potential clients, I never say things like, “I’ll get you over 100 likes on your posts” or “I’ll get you, 100 new followers, every day.”


I work organically so I tell them the facts.


Over 80% of customers will check your social media to verify your credibility before buying anything from you. I preach that I can’t get them 100k followers like some marketer’s say, but I can help you reach people that are searching for the services you offer.


Social Media used to be something you just slapped on to your business for a show. But now, social media has become a necessity to outranking competitors, reaching a target audience, collecting customer data and much more.


You are more likely incorrect if you think hundreds of people will buy from you a second after you start marketing on social media. It takes quite a while to dig in and begin its effects.


In this post, I’ll share a strategy that I recently put together and has been doing wonders for my clients. It’s organic, clean, and reaches the targeted audience. I will also share some tools that can help you with each step. Note that some of these tools can be used for all the steps.


Social Media Strategy That Actually Works, webprobie


STEP 1: Choose your social networks.

STEP 2: Fill out your profiles and description completely.

STEP 3: Define your target audience.

STEP 4: Figure out your end goal.

STEP 5: Content.

STEP 6: Monitor competition.

STEP 7: Engagement.


Social Media Strategy That Actually Works, webprobie

Choose Your Social Networks

First I wanna say, do not get ahead of yourself and rush into all of them. It might get overwhelming and start to seem unaccomplishable. Consider asking yourself, which ones do you personally enjoy the most? It is best to start in places where you are comfortable before deciding to learn others.


Consider the time you have to spend on Social media every day. If this is not something you have, you might want to consider hiring someone to do this for you.

Resources are another thing. Do you have the personnel and skills to accomplish the tasks? That is something you should think about before deciding to do this alone.


Each network is unique, has its own best practices, and audience.


Facebook phone photo, webprobie


Let’s talk about Facebook, this is probably the most popular and most widely used social network on the planet, averaging 1.9 billion users monthly. I would recommend Facebook for Small businesses like Carpet cleaners, Local businesses like Cafes & Restaurants, and Online businesses.

An important benefit of Facebook is the customer-side use of detailed, target ads. When creating ads on Facebook, you can select a Geographic Area, Interest, Target ages, Genders, etc.

Another is that ad campaigns are cheap and effective, and again geo-targeted; you can choose to target specific regions where your ad will be promoted.


twitter strategy


Next is Twitter. Over 130 million users use Twitter every day. Recommended for twitter are Online businesses, Businesses wanting to build their brand, Consultation businesses, Writers, Marketers, and Freelancers.

Twitter is great because you can connect with industry leaders on it. One very popular use to promoting businesses on Twitter is with using hashtags, this is a way to direct your tweets to people that looking for the similar things. One last thing about using Twitter is the ability to rapidly spread links (links to a product, or back to your website or blog post).


Instagram strategy


I’m going to talk about my personal favorite, Instagram, which averages 700 million active users every month. If your business is one of the following, then Instagram is meant for your business: Fitness business, Photographers, Video comedy, Fashion blogger/business, Travel bloggers, etc.

One very important way to marketing your business on Instagram is using high-quality images. If you are not good at making high-quality photography, then the following sites are tools which can be used to find free high-resolution images: Unsplash, Pexels, MMTStock, Pixabay, and Lookingglass. There are others but these are ones I use.

Other very interesting features are Stories, Hashtags, Ad promotions, and Analytical Insights.


Fill Out Profiles & Descriptions Completely

Ehn, if you build it, they will come, except it’s in the desert and it’s not Coachella or people have no idea who you are.


It is important that you are able to describe your business in layman’s terms so that even the most clueless person can understand. A popular quote by Albert Einstein, “If you can’t explain it, you simply do not understand it.”


If you have logos, use them as your profile pictures. If you have a team, take a photo of everyone together and use that as cover photos.


This is important because this is step one to build trust and credibility with every single potential customer, referral or partner business that comes across your profile. A completed and detailed profile shows good branding, credibility, and professionalism.


The following are recommended sizes for images on social networks (in pixels):



Profile Photo: 170 x 170

Cover Image: 851 x 315

Link Image: 1230 x 627

Shared Image: 1200 x 630



Profile Photo: 400 x400

Cover Image: 1500 x 500

Shared Image: 440 x 220



Profile Photo: 150 x 150

Square Image in feed: 1080 x 1080

Landscape Image in feed: 1080 x 566

Portrait Image in feed: 1080 x 1350



Profile Photo: 800 x 800

Channel Cover Image: 2560 x 1440

Custom Video Thumbnail: 1280 x 720



Profile Image:400 x 400

Cover Image: 1536 x 768

Company Logo: 100 x 60

Company Banner: 1536 x 768

Link Image: 150 x 80

Shared Image: 550 x 375



Profile Photo: 150 x 150

Pins in feed: 192 x chosen height

Expanded Pins: 600 x chosen height

Board Cover: 800 x 800


Figure Out Your End Goal:

Most people make the mistake of trying to figure things out on the fly. The thing is, social media is not one of those things. You have the time here to figure things out.


Write down your goal for your social media. What do you want it to accomplish for your business? After answering that, break that goal out into weekly and monthly goals, to make it easy on yourself.


My mentor always tells me the same thing whenever I’m taking on a new project or challenge. He says you gotta know where you’re going. Then you set daily checkpoints until you reach it.


Goals establish where you intend to go and alerts you when you reach your destination. You are more likely to do the right things and accomplish them if you define them carefully. Make sure your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound).


Do not fear the thought of dreaming big and reaching high, there is no feat too big if you follow you set plans to achieve your goals.


Read this article to learn more about goal setting, click here.


Define Your Target Audience:

Okay, you know what networks to use, you filled out profiles and descriptions so detailed that it shames Picasso’s attention to detail, and you figured out your end goal and broken it down.


A target audience is the ideal group of people with some specific traits or characteristics that you serve. Someone that sees your value and wants what your offer.


Not defining your target audience means you miss out an important portion of building credibility. If I want a Fidget spinner and you are selling Rubiks Cube’s, you are simply not credible to sell me what I want. You will have a lot more difficulty with competitors because you are not in your market league.


Consider the following when defining your target audience:


AGE: Are they teenagers, grads, middle aged, senior citizens. You want to also serve people outside this group, it is recommended to keep a 2 – 6 age gap.


GENDER: Easy, is it for males, females, both, or people that identify as transgender norms?


LOCATION: Are these people in a particular geographical location or global?


Other things to consider are Occupation, Lifestyle, Hobbies & Interests, Problems, Income Level, Education Level, Marital Status, Ethnic Background, etc


The following questions I picked from this article:

  • Are there enough people who fit my criteria?
  • Will my target really benefit from my product/service? Will they see a need for it?
  • Do I understand what makes my target to make decisions?
  • Will my target really benefit from my product/service? Will they see a need for it?
  • Do I understand what drives my target to make decisions?
  • Can they afford my product/service?
  • Can I reach them with my message? Are they easily accessible?



You might know this and if you don’t, you will now. Content drives it all. Content is the stuff that pulls in customers and really sells it to them.


Today, “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin. People love a good story.


In order to really sell your story, your content must be one of a few things. First is engaging, being able to keep whoever is reading it interested.


Second is authentic. Giving it to you straight here, people are smart and they can spot bullshit from a mile away, or in this case, from an internet connection away. Be real, most customers come back because people are being genuine. Faking it will only get you so far. People are smart.


Third is consistent. Let it be like a blog, reconnect with your audience. Lastly, your content should speak to people in a tone that appeals to them. You do not want to come off as rude or forceful.


Consider the following when writing content that sells:

  • An attractive headline; use a tool like Co-Schedule Headline Analyzer to analyze your content to measure how valuable and attractive it is.
  • Separate text using white space every two or three sentences, so it is easier for readers to read and not make them feel like they’re about to drown in text.
  • If you have bullet lists, keep them 3 – 7 lines, although this one might be longer. Place the most important bullet points at the top.
  • Include graphics, animation, interactivity or video.
  • Include an image every 80 – 150 words.
  • Make it more shareable and linkable, you can shorten links using and get click insights on your links. Keep in mind, you can’t delete created links, wish something told me that.
  • If it’s a blog post or a newsletter, use links to other pages or other websites. This help increases search engine rankings.


Post at optimal times, the following are the best times to post on different social networks:


Facebook: 1 – 4 pm, caution about Sundays, 1 -3 times/day

Twitter: 12 – 4 pm, 5-6 times/day

Instagram: 1 – 3 pm, 2 – 3 times/day

LinkedIn: 4 – 6 pm, Once a day.

Pinterest: 5 – 11 pm, 9 – 15 times/day



One very important thing to include in any Social Media Strategy is having the ability to monitor your competition. See what they’re doing wrong and right.


You’re not being a copycat here. You are simply monitoring what they’re doing and not doing, and creating ways of using that to your advantage.


One strategy for monitoring your competitors is by doing a Side-by-Side comparison. One tool for doing this is called Fanpage Karma. This tool will analyze and improve your posts, get to understand your competitor’s fans and compare an unlimited number of fan pages.


Another is Google Alerts, which can be used to get your competitor’s’ backlinks, monitor the social mentions of your website and competitor’s website, monitor keyword mentions, and monitor the web for interesting new content.


One very popular one is SEMRush. It’s very good and recommendable because they specialize in competitor data. Completely free, you can type in a competitors website and immediately get info regarding traffic, keywords, and ads, all in a clean and simple to use user interface.


Other you might try are BuzzSumo, SpyFu, AccuRanker, SimilarWeb, Ahrefs, and Majestic SEO.



Except you have Dracula time on your hands, you are not going to be able to manage all your social media and manage your business at the same time. I will suggest again if you can afford it, hire someone who’s business is to manage your accounts.


It becomes very stressful and this might lead you to quit on Social Media marketing. There are tools out there that are very helpful at automating and schedule posts for your social media accounts.


One very popular tool also happens to be one I use is HootSuite. Using HootSuite, you can monitor multiple accounts at the same time and post to all of them at once. It’s easy to measure your social ROI (Return on Investment) and make data-driven decisions.


Other popular tools for Social Media are Buffer, SproutSocial, HubSpot, Aweber, Postplanner, and IFTTT.


Before automation, understand the following (The following list were gotten from this article):

  • Understand when it is (and isn’t) appropriate to automate your social media presence.
  • Choose the right social media automation tools.
  • Find your ideal social media automation schedule.
  • Staying tuned in conversations.



The last step in this strategy is to engage with your customers. Learn to accept criticism and reply to every single comment on your posts.


This is the best way to collect information from your audience and enhance your skills to make data-driven decisions. You can keep your audience engaged by hosting contests, webinars, quizzes, games, etc. Follow the data.


Some of the following ways can be used to boost engagement with your audience:

  • Consider doing the following post categories: How to, DIY, Culture, BTS (Behind The Scenes), Interviews and Shout-Outs.
  • Storytelling videos.
  • WITFM (What’s In It For Me), as in for your audience.
  • Tag your customers. @mention them.
  • Be funny.
  • Schedule posts in case something happens and you can’t attend to your social media.


So that’s my Social Media Strategy that works very well for me and for my clients. You can check out my testimonials on my website’s homepage. Again, the steps are:


STEP 1: Choose your social networks.

STEP 2: Fill out your profiles and description completely.

STEP 3: Define your target audience.

STEP 4: Figure out your end goal.

STEP 5: Content.

STEP 6: Monitor competition.

STEP 7: Engagement.


Once again, remember that this takes quite some time but is extremely effective.


If you like this article, please give it a like and share so it can help other people. Check out my blog to look at some more of my articles.


Thanks for reading.