Hi, guys, this is another post about 9 Things You Should Do Before You Publish Your Post.
First, I wanna say something about how I write now. I realized that however consistent I want to be with writing, people like it more when I spend more time on one post rather than making short new posts every day. Just putting that out there.
So like I said, this post is about very important things you should do before you publish your posts. Now there is a lot more, but I’m still doing my research on those before I write about them.
This paragraph is not related to the topic but I would like your answers in the comment section, How do you guys like your bacon, if you like bacon?
Now, why is it important that you know these things before you publish your post? Well, you have to put yourself in the shoes of your reader, what would make you click a post and read it fully without stopping half way?
The 9 things I will talk about are:
- Analyzing Headlines with Keywords
- Pre Launch Build-Up
- Breaking Up Content
- Making sure you asked questions
- Social Share Buttons
Proofreading is reading over again what you wrote checking for errors (grammar, punctuations, etc.) As hectic as this may be sometimes, it’s one of the most important things every blogger, writer, reporter, etc must do before they publish their post.
This makes sure that your readers don’t read blunders. I remember when a time when I was writing a blog post about Top 20 Tips For Growing Your Business On Instagram, Around when I got to the 10th tip, I started thinking about how many features a Ferrari has. Before I realized, my 11th – 21st tips were all about Ferraris.
If I had not reread my post, you guys who read that post would have read about Ferraris and wonder “What’s this guy up to?”. So I hope you’re starting to get why it’s important to proofread your stuff.
This is the last step to be taken but I put it in the first place so you can understand the level of importance.
One tool I use for extra grammar checks event after I proofread is Grammarly. There are free and paid versions. I recommend the paid plan but the free one will do just fine for spell checks and grammar errors.
ANALYZING HEADLINES WITH KEYWORDS
The next thing to know is that your headlines should be analyzed with keywords to boost your SEO ranks for that post. Headlines are also very important, they shouldn’t be too short or too long or too flashy or too dull. You get the picture.
Headlines make people click. If the headline isn’t informative enough and yet suspenseful, I would not want to click that post. I have been mentioning Co-Schedule Headline Analyzer as a great tool for this but recently I have found some more:
- Inbound Now
- KingSumo Headlines
PRE LAUNCH BUILD-UP
I don’t know if anyone else does this, but I do this in mimic of movies, music, sports, etc. This has proven to increase my traffic and even more every time I do it.
When I’m done writing a post, I make lots of different pins and images for it. Then I post it on my social media telling my audience to be expecting on a certain day.
This is where you really understand the importance of headlines because the only things going on those images are mostly the headlines and if it is not attractive enough, the required tension doesn’t get built up.
Another thing that is so good about this is that it not only increases traffic when you publish your post but also before. If the headline is that good, then people will want to see what other things you have written.
BREAKING UP CONTENT (BACON UP CONTENT)
It’s always a good idea to break up your content. Take a look at pro bloggers and still how they break it up.
You do not want your readers to feel like they are drowning in your content, which is why I suggest every paragraph being 2 to 3 sentences long. Try to use digits instead of words where necessary ( 12, instead of twelve).
When breaking up content, you should consider doing the following things:
- Use headlines and subheadings.
- Keep paragraphs short.
- Use Lists.
- Bolden important terms.
- Use images every 150 – 300 words if possible.
- Excite readers with your sub headings.
Moving through this one quick. There shouldn’t be too many external links in your posts. What’s more important are internal links, such as links to your older posts. Amongst other things, this helps boost SEO rankings for your website.
Don’t get me wrong, I’m not saying you shouldn’t have external links to other websites but it should be controlled.
Here’s why I don’t feel too good about external links. If the other website commits some sort of SEO crime, everyone linking to it gets to suffer also. It could:
- Harm your reputation.
- Damage your SEO rankings.
- Cost you your page ranks.
Just make sure you trust whatever other website you are linking to. Reasons why I feel good about external links if it’s credible:
- Boost your SEO rankings.
- Increases organic traffic.
- You make new friends.
The last thing about links, internal links should not be on every single page, especially landing pages. The purpose of a landing page is to get visitors to subscribe and convert.
MAKING SURE YOU ASKED QUESTIONS
You want to go back and check that you asked questions in your post. This helps to keep your audience engaged and get them talking in your comment section.
Questions should be related and if not, you should say so. For example, my bacon question earlier. By the way, please answer that. Thank you.
The type of questions you should be asking are ones that should be related to feedback on your post, like “Is this informative enough?”.
It has been proven that one of the best ways to increase blog comments and audience engagements is by asking questions.
You should make sure your post is assigned to a category. Your category name must be descriptive enough so that users can easily find your posts.
One thing you do not want is your users having to scroll through your archives in order to find your posts. Posts without categories are likely to be read only once.
The addition of categories to your post is also beneficial to your SEO. An example I got from this Yoast article is that you might be addressing a similar topic in a different post. And this would mean two of your posts fighting for SEO ranking which is not good. You want the category to rank higher.
SOCIAL SHARE BUTTONS
Except you only want those that click your post to read it and then your post fades away from the memory of people, you need social share buttons on every post. This makes it easy for people to share your post.
Just like the one I have to the left of this page. On every of my posts, you can find social share buttons at the top and bottom. So do me a favor and click those now…lol.
Social share buttons increase your brand exposure and help in developing natural links for your site. They help increase your traffic by getting your post in front as many people as possible.
It is also a form of free advertising. As important as they are, too many buttons confuse the user.
Another unrelated question, looking at the previous image, I think it’s tomatoes or so. Aren’t you just wishing you had one of those right now?
Okay, this is the last thing I have for this post. You want to take a look at how your post looks like before you post. This could prove beneficial in discovering any formatting errors, images that are not loading, etc.
I’m pretty sure anyone reading this already does this. But I’m throwing it out there in case a few of you do not.
Alright, thanks for reading my post. Let me know if you liked it in the comment section. I hope to make more great and better content. Hit the like, share and pin buttons to help other people see this.
I respond to all comments in case you have any questions.